Christina VanDergrift
CHPC, Author, Entrepreneur,
Real Estate Broker, Coach
Christina VanDergrift came to us with a newly published book and an in-production course that she was looking to launch and scale, and knew she needed to do that with a polished brand.
So, as we do with all our clients, we began by diving into the identity of the Vacation Rental Academy brand.
Identity Statement
“Vacation Rental Academy is an authentic and entertaining coaching system. Empowering the abundance-minded entrepreneur with diversified wealth streams through owning and operating vacation rentals. Inspiring the hustler in you, no matter who or where you are right now, with practical training, relentless optimism, and honesty. And giving you the tools to go do it, while having fun along the way!”
With the brand identity established, we had a solid foundation to develop and build out the Vacation Rental Academy brand. We tweaked the existing logo, updated the colors to communicate the brand’s personality, and created guidelines for messaging and tone. We then created the Brand ID Navigator to ensure brand congruence moving forward across all platforms.
Base Website
Next, we built the Vacation Rental Academy base site in Kajabi, incorporating the brand messaging, personality, tone, and visuals. We rebranded her lead generation “freebies” and added videos. We also linked to her other various businesses as well as her vacation rentals to showcase “this is how I do it,” as well as driving traffic to the businesses and rentals.
Book Sales Funnel
Then we strategized and built her book sales funnel soup-to-nuts – strategy, copywriting, branded design, optimization, and testing. This funnel leads the viewer from an ad, to the funnel, straight to her check-out page on Amazon and subscribes them to her email list. We also linked the funnel in her Kajabi website navigation.
Online Course
From there, we developed the course portal with all its branded visuals and workbooks — ensuring an authentic and entertaining learning experience!
Course Sales Funnel
Once the course portal was built and tested, we created the course sales funnel — another “soup-to-nuts” project. Now Vacation Rental Academy had multiple potential conversion destinations to lead potential clients to — all congruent with the brand identity and experience and incorporated into the Kajabi site.
Marketing Strategy & Branded Graphics
Then we worked with her to map out her exact marketing strategy and plan to turn these touchpoints into conversions. We created custom-designed branded Canva templates for social media, as well as branded emails, and are now in the process of helping her implement this marketing strategy through our newly launched done-for-you marketing service suite, the Content Boss.
