Staffing Mastery


Christina VanDergrift

Working with The Brand Boss Studio has taken a huge weight off of my shoulders.

Dan Mori

Owner & Coach

There’s a right way and a wrong way to brand, and our internal efforts were well-intentioned but failed. With The Brand Boss Studio by our side, things got done and got done right.

Having an expert challenge your assumptions as well as walk you through the process is the best way to grow in any area of your company, and that was definitely true for ours. Thanks to The Brand Boss Studio, we now have a consolidated brand that is more recognizable in the marketplace. This consistent brand experience creates a sense of familiarity that builds trust and comfort, two of the stickiest things you can imagine to retain your best clients and your best people.

I don’t have to figure it out and design everything on my own. The team is excellent to work with, very personable and responsive, and make an amazing product. I love that they “get” my style and vision. I don’t want to stop working with The Brand Boss Studio and go it alone, haha!

Staffing Mastery is a business that empowers independent staffing agency owners to scale beyond seven and eight figures for the sake of impact and legacy – for their families and for the people that they help place into job positions.

Their identity statement is simply, “Empowering independent staffing agencies for growth, legacy, and purpose.” And that purpose piece is very important to them.

Brand Identity

The Staffing Mastery team came to us with a logo, but not really an established brand. So we helped them dig into and translate their brand identity into the comprehensive experience of the Staffing Mastery brand.

We created patterns and updated visuals leveraging their logo. We also created a Brand ID Navigator for them to use moving forward to ensure that all elements of the Staffing Mastery experience are consistent and on-brand.

Base Website

Then we built their member portal in Kajabi. (We love Kajabi!) And so you can see here again how this identity of growth, legacy, purpose, and the human connection is communicated across all these touch points. And rather than just saying “about us,” as most websites do, we chose “your coach,” because the identity of this business is that Staffing Mastery is your coach, walking with you step-by-step, helping you get where you want to go.

Sales Funnel

Next we built the sales funnel and looked at what that strategy was to bring people into their world. How things needed to be worded, structured, how that practically needed to flow and all of the ways that needed to be created on the backend and the front end as well. The copy editing, the mock-ups, the flow, the testing, the optimization for mobile, Hotjar, et cetera. All of that we did, again, to create this consistent experience with the Staffing Mastery brand.

Online Course

We created the branded course experience including the course portal and all of the videos that go with that, and the branded workbooks.

Branded Graphics

Next we created branded social media graphics and templates, as well as covers for their expert group. And even the fact that it’s an expert group. It’s not just, “Hey, here’s another Facebook or LinkedIn group.” No, this is an expert group because you are a group of experts that we are investing in to help you get where you want to go. We also developed branded motion graphics for their videos with video intros & outros.

All together this creates the comprehensive, congruent experience incorporating the true identity of the Staffing Mastery brand.

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